Trends in Retail Digital Marketing 2015

As we move into the second half of the year, we though it was a good time to review some of the trends in retail digital marketing during 2015.

Paid For Social Media.

While social media has been with us for many years now, 2015 has seen the rise of paid for social media, where retailers pay big players such as Facebook and Instagram to help them with digital marketing. It can be very time consuming to build a following online. Paying large social media websites means you have access to a large number of people in an instant. And even if you are successful in building your own following, it can be difficult to know that your followers are from your target demographic. Companies such as Facebook are highly skilled in targeting you content to the people you want to see it.

Mobile Optimisation

If your website isn’t optimised for mobile browsing you could be losing a lot of potential customers who cannot use their phones to engage with your site. It was announced earlier this year by Google that an update to their algorithm would directly affect the rankings of websites which are not optimised for Google search. Which mean that not having a site that smart phone friendly could impact not just your sales but your page ranking too.

Retailers become Publishers

It is the job of Google to place fresh and relevant content in front of users, which means the best way to get Google to notice your site is to publish regular content and material on your site. Not just filler content stuffed full of keywords - but interesting and useful blogs and articles. Increasing numbers of retailers are now publishing their own material such as this online. Not only does this help with their Google page rank, the content also helps draw in new customers and to foster a buzz around the brand by stimulating engagement and comment. 

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