Retailers: Is your business ready for Black Friday? – 28th November

21st Nov. 2014

Black Friday is the day after Thanksgiving and is traditionally known as the first day of Christmas shopping. However, over the years Black Friday has become the premier shopping day for consumers, with retailers offering crazy discounts to attract huge crowds of shoppers!

Usually, shoppers are lined up before shops are open to grab the best deals. But with the advent of online shopping, the shape of Black Friday shopping is changing. There is no longer a need to stand in line at the crack of dawn and consumers are becoming increasingly aware of this. This means that online retailers are in a great place to benefit and need to be ready to not only attract shoppers with online discounts, but also have the structure in place to deal with larger than usual orders.

Preparing discounts for Black Friday

Now it’s not only about shopping on Black Friday itself, but many shoppers are already looking for online discounts prior to Black Friday. This means that online retailers need to be ready with email offers and website offers the week leading up to Black Friday.

Offering online discounts early on, is also a way to attract shoppers who are not eager to wait until Black Friday to shop or want to avoid the crowds at shops. However, although attracting more orders is important, the ability to be able to fulfil these orders is just as important. Online retailers need to be ready with additional staff to handle increased order volume and have more inventory on hand for featured products. Shoppers tend to be fickle and one upset customer can quickly spread via social networking. This means the last thing online retailers want to do is to disappoint shoppers.

To increase your business’s online reach, take advantage of Yazoomer’s free directory listing over the holiday period. Just register (http://www.yazoomer.com/accounts/register/) with us today and we can help you promote your business in the run up to Black Friday.