How to Choose the Right Digital Agency

A strong digital presence is essential for all small to medium sized businesses striving to improve sales and boost their reputation. Today, it’s all about digital, and an online presence can significantly influence the purchasing decisions of the modern shopper. 80 percent of shoppers would prefer to buy from a brand with a strong social media presence, for example. However, for small to medium sized business, finding the time - and the resources - to focus on digital marketing can be challenging. That’s why so many businesses today are working with digital agencies to further grow and develop their brand online. So what should businesses be looking for when choosing a digital agency?

Core Services - What are the agency’s ‘core services’ - the service they’re most experienced in providing? If
you want to outsource all of your digital marketing, choose an agency that can demonstrate a history of providing a comprehensive service to their clients. If you want them to focus on content marketing for example, look for an agency that specialises in that area.

In House Set Up - Ask to visit an agency’s offices, rather than them coming to you - their in house set up can give a good insight into how they operate. Some agencies will work with freelancers rather than having a permanent team on staff. While this isn’t necessarily a bad thing, consider what your own preferences are and if this is a set up that would benefit you.

Web Presence - Take some time to explore an agency’s presence on the web. Ultimately, you’ll be paying an agency to boost your digital presence, so you should be careful trusting a digital agency that can’t seem to manage their own brand online. How an agency is perceived on the web gives a good indication of the work that they can do for your small business.

Performance - Ask an agency how they expect your digital presence to improve. If they guarantee a number 1 ranking on Google, be particularly careful. While it’s important to work closely with a digital agency to determine clear goals, there are no guarantees. Proceed with caution with any agency that promises top rankings and seems a bit too good to be true. 

Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.

We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party or used for marketing purposes.