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Blog to increase your sales

4th Aug 2017

For some, blogging is a way to jot down thoughts, for others it’s a way of engaging with an online community of like minded people, but for small and medium sized businesses a blog can mean the difference between cold leads and successful sales. It’s reported that businesses that own, maintain, and update a company blog regularly with fresh, relevant content boast 55 percent more website visitors on average, compared to businesses who don’t engage in content marketing. The big question is - how does blogging make such a significant difference?

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Brand Strength - Increase it through Online Business Directories and Digital Marketing

21st Jul 2017

It’s no secret that we’re seeing a competitive market dominated by major brands. For small to medium sized businesses, the challenge isn’t in the creation of beneficial products or services, it’s in making potential consumers aware of the brand. Digital marketing is arguably one of the most effective ways of improving brand strength, but how should it be done?

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Online Directories - What are the benefits?

22nd Jun 2017

While more businesses are using online directories than ever before - and the market is expected to see a steady growth by around 2.4 percent by 2017 - this method of digital advertising is still heavily underutilised by many small and medium businesses who place too much importance on SEO and SMM alone (we will be posting blogs on these topics within the coming weeks). Here are some of the key benefits businesses could enjoy through placing an advert in a global online directory:

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